Thinking about getting a gig with a local magazine? Want to get your images in? The editor is going to be selective, and they get a lot of inquiries especially when we are talking about the big brands.
These are magazines who are not going to mull around with the wrong images for too long. They will toss them aside and get on with their lives.
You want to impress and it begins with these tips because the experts believe you need to implement all of them as soon as you can.
This is the only way to get cracking in this industry.
1) Understanding Depth
Begin with the depth. How many subjects are in the image you are taking? Are you able to convey the right depth with the image you have chosen?
You should not have it all over the place as that is amateurish and most people are going to look right past it as they should.
The image has to be spot on with the depth. You need the lighting to be focused on the right subject, and it should not blur out to a point where you are not sure about what is going on.
Think about this as you decide.
2) Quality Is Everything
Magazines are all about quality. In fact, it is not just about natural quality, but about making sure, you have perfected what is being shown. You have to learn how to edit well with magazine photography as it is going to resonate with those who are peeking through.
You have to realize the people who are going to read a magazine might not be as nuanced about what they see, so the only thing they’ll remember is the quality.
If you are not hitting on the quality, the magazine is going to die a painful death regarding sales.
3) Lighting Should Evoke Emotion
Lighting is the name of the game for magazine photography, and that will never change. You have to play with the lighting and make it as bright as you can. It is often an exaggerated brightness that you are going to aim for.
You want it to shine through on the subjects you are showcasing.
It should make it easier to get the quality you want as well because that is what the magazine is all about. If you are not getting the lighting right, the rest of the image is meaningless in the end.
You have to be smart with how lighting is maximized.
4) Understand The Magazine’s Underlying Theme
Are you aware of the magazine you have selected to take images for? What is the theme of this magazine? Would it make sense to start writing articles on cars, if you were a National Geographic writer?
The same mindset has to be applied to photography as well.
You cannot ignore what the theme is and the colors they use in the magazine. Grab a few of the previous editions (if it is an older magazine) and go through what they prefer.
This is your foundation, and you need to follow this theme, or you will get rejected.
5) Don’t Forget The Text
It is not about you adding in the text, but about understanding, it will be included. You need to give room for the text and understand how it will reflect the image.
Let’s say the magazine is on fashion; you are most likely going to use bright colors for the image. You want this to correlate with the colors of the text that is going to be nearby.
It is rare to find a page in a magazine which is focused on just the image. It is often a combination of the photo and text.
These are things you can use for magazine photography regardless of how experienced you are. Experts who are in this industry always talk about the minor details and how they have to nail them to keep getting work. You need the same mindset.
You have to understand what a magazine editor requires and then nail those expectations with the images you are putting together.
You need to bring your ‘A’ game without a doubt in this aspect.