Labels are used to name and brand a product. It is also used to provide detailed information.
Let’s have a look at label uses in more detail:
- Assets – used for military purposes, asset labels are often engraved, which therefore are permanent and tamper-evident
- Mailing – mailing labels are very important because it directs where the mailman will deliver the mail to
- Specialized Labels – specialized labels are those that involve technology such as smart labels which have RFID chips or security labels like asset labels
- Textiles – garments, specially designed and branded ones have labels sewn onto the back and sides of the piece of clothing. The ones at the back are usually the brand name, and on the sides are often care instructions and percentage of fabric used to make the garment
- Instructional Advice – printed labels that have instructional advice are important especially if the product needs special care or a specific way of using. This can eliminate the risk of misfortunes and accidents happening, especially those that have health hazards
- Products – it is very important for every business to brand themselves as well as the goods that they offer. Product labels may include a barcode to identify the items upon checkout.
- Packaging – label packaging includes the brand logo, product name, and informational details about the product. Packaging labels are usually printed in a custom design to wholly close the product. Most printed packaging types come are resealable foils, boxes, or even print that is affixed to the container. Packaging labels can also be in the form of stickers which will be stuck on to the container of the product.
Labels are also used to provide detailed information about a product.
- All about the ingredients, manufacturer, product’s origin, shelf life, and disposal. These kinds of information are important especially when the product is hazardous and has some health risks. It is also required by the government especially in food and beverage products.
Labels can be printed on paper, plastic film, cloth, metal, sticker paper, affixed to a container, or cloth. Brand labels can also be sewn on textile, but it would take a lot of time to sew labels one-by-one. The role of labels on branding and marketing is very important that’s why even before printing the labels, the design is also important to keep your eyes and mind on. When designing labels, whether it is for packaging, advertising, or instructional advice, it is best to observe 3 characteristics:
- Relevance – the design must be relevant to the product. The words and graphics used must complement the product the label is going to be stuck on
- Quality – the quality of the design must manifest your brand identity. Aside from the design quality, the quality of the file you give to the printing company must be high-resolution or else the labels will pixelate
- Consistency – if you offer different variations of the product, your design must be consistent with each one, or else the consumers will get confused about what they are buying
A design process would also be beneficial for your business as labels are an integral part of your branding and marketing.
Before printing, you design your labels to be aesthetically pleasing and easy to read. A design process can help you design your labels to successfully create them to fulfil their goals. A simple label design process includes the stages of:
- Research & Idea generation – research about the personalities of your target market and think about ideas on how to successfully incorporate what your market wants with your brand visuals
- Draft – create different drafts by hand before utilizing a digital design software
- Production – use a design software to successfully translate your drafts to a graphic design
- Refinement – improve your design by getting constructive feedback
- Printing – send it to the printing company and wait for your design to be produced and actualized
Before your labels get to the printer, it goes through a rigid process of design and improvement first. So the next time you buy yourself anything, look at the product and look for the labels stuck to it. Think about how the designer created them so you can easily read and take in the information and be connected to their product’s branding.