Digital printing is the process of printing an image directly from the computer system. Also known as desktop publishing, printing equipment is directly connected to the computer to deliver quick prints without compromising on the quality. They are printed using large format or with high-volume laser/inkjet printers.
The digital prints are done on digitally certified papers for good quality output. In the last couple of years, the scope for digital printing improved drastically, to a level where the quality is almost similar to offset printing. Compared to offset printing, the digital option is speedier because there is no need for mixing inks, plate creation, and other offset activities.
Again, unlike the offset printing process, there are no setup costs. You do not need bulky machines or invest in creating expensive plates or commit a specific print output every month. Some digital printing options also offer inline finishing such as wire binding or saddle stitch. Overall, the cost of digital printing is less than offset printing.
One strong advantage of digital printing is the feasibility of customisation. In the offset printing option, you cannot make changes once the plates are set. If changes are required, it will cost a lot of money. In digital printing, you can customise or personalise every image. This is known as a variable date. For example, you want to print invites for an event and address the invitee with the first name. You can do this with digital printing.
Digital printing machines come with various effect possibilities. The HP Indigo machines come with special effect options like special Pantone PMS colours, white ink, clear varnish, gloss effects, raised ink, emboss effect, UV red invisible ink that fluoresces under ultraviolet light and more. If you wish to purchase a digital printing machine for the business, inquire about its features first.
The technology is environment-friendly. Since there are no plates or photo chemicals involved, there is no waste to pollute the environment. Offset printing uses a lot of water, but the digital processes are waterless, saving thousands of litres of water every year.
Lastly, you can print-on-demand.
If your business requires printing jobs to be occasionally done, like 1-1000 units, opt for digital printing option.