Reasons Why High Quality Professional Photography Will Help Your Business Grow

Professional Photography | Joseph Byford Photography

If you have not been able to generate a substantial profit with your professional photography business, it could be that you have not defined yourself in a noticeable way. As you can imagine, especially in large cities, there is a multitude of businesses that offer photography services. There are those that will do portraits, weddings, class pictures, and also those that are hired for nature photography. These are all viable ways to generate money with your photography equipment, but to succeed, you have to get noticed. To do this, you must define yourself in a way that is different, or more compelling, than your competitors.

Here are a few ways that you can take your professional photography business to a higher level.

Why Branding Your Business Is So Important

When people hear the word branding, in relationship to businesses, they often think about a logo. They are convinced that by creating a logo that is unique that this will somehow help to find their business in a significant way. Unfortunately, a business is not going to succeed merely because your logo is recognizable. You also have to define your photography company in a way that is different from all of the others. It is for this reason, in association with your logo, that you can take your business to higher levels of success. This begins with creating a website that can showcase some of your best work.

Why A Website Is So Important

Most of the people that search for photographers will use the Internet. They will go to the search engines, looking for the perfect photographer that can help them with the project. When people arrive, you only have about eight seconds to captivate them, motivating them to stay and see what you have to offer. It is because human beings are visual creatures that you should use some of your most impactful and bright examples of a photography business. This is true whether they are finding you on the search engines, or if you are also advertising using printed materials.


Showcase Your Products And Packages

You need to have packages that are front and center when people arrive at your website. For example, if you are specializing in taking pictures of food, or perhaps apparel, this should be part of your marketing materials. Even if your business is relatively new to the market, high-quality images are going to convince people that find you that you are a professional with many years of experience. You can actually outclass rivals and competitors by doing this, even if they have been in business for many more years than you. Adding testimonials for these packages is also helpful, as well as creating a social media account. All of this should showcase not only what you are able to do, but should also emphasize your personality.

Quality Professional Photography | Joseph Byford Photography

Why Showcasing Your Personality Also Helps

Your personality should come through with everything that you do. This includes the text that you use on your website as you are discussing your services to the marketing materials that you are using. You need to make a personal connection with the people that may become long-term customers. There should be an About Us page on your website that will talk about who you are and what your background is. This should be connected directly to your social media account so that you can get viral traffic from those that will share your images. This will lead to further opportunities for people that you may have never heard of before. All of these efforts will help you stand out in the crowd of the many photographers in your area, allowing you to generate more sales.


Although your skills as a professional photographer are the key to your success, you will not have any business at all without using these marketing strategies. People need to connect with you on a personal level which is not possible without a website, social media page, and your best images front and center. You need to create an image in the mind of those that come to your website that you are the exact professional that they need. They will make this determination on their own because of your marketing efforts. Professional photography can be a very lucrative profession, but you need to do this the right way. By interacting with people in this manner, you will automatically create a public persona that will be positive, instantly building your credibility. Customers and visitors alike will begin to share your business across the Internet, helping you to achieve high levels of success with your photography business.



Source: Courtesy of Joseph Byford Photography


Taking A Photography Course – The Case For Improving Your Skills

Photography Course | Ethos CRS

Even in a time when the ability to take high-resolution photographs in digital format is literally at almost everyone’s fingertips due to the increased resolution and functionality of smartphone-based cameras there is still a need for people to hone their skills as a photographer by attending a photography course.

Composition and using light, as well as a myriad of other considerations means that exploring the potential of cameras of any type is not only fun but rewarding in a variety of other ways.


After all, photography provides many benefits.

Among these benefits is the fact that good photography provides timeless memories. In fact, a good photograph can confer a type of immortality to the subjects. Take a look at an old wedding album and if the photographs are of good quality they will transport you back to the occasion. Those subjects will, in a sense live forever.

Photographs document life’s journey. There is a saying that a picture is worth a thousand words. Good photography can document those milestones that we reach and that transforms us into the adults that we one day become. It can capture moments that would otherwise have been lost in the shifting currents of time. A photography course will allow the photographer to capture the essence of that particular moment.


One of the most rewarding things about taking up photography is that it is a fantastic stress reliever.

The sheer focus that is required to frame that perfect moment in time – with a perfect composition that captures the essence of the subject matter means that there is very little mind space available for other problems.

It is said that when we look back at the time that we truly reached adulthood it was the same time that we lost the ability to really imagine. However, photography can reignite the flame of that imagination. A great photographer is one who can harness their imagination, looking at different angles, seeing things in a new light and – in fact, looking beyond the simple image to the imagery and deeper meaning of the photograph.

There are many people who say that true happiness comes from working at something that you love. It becomes less of a task and more of an expression of passion. For those with a passion for photography, it is entirely possible to make it their life’s work. Looking around we can see examples of photography by those people who have turned their passion into a career. think of the advertising you see, think of those photo stock libraries on the Internet.

A commercial photography course can teach the aspirant commercial photographer about the best routes to take to success. However – it is the passion for photography that will determine just how fulfilling that success will be.

Photography Course | Ethos

There can be no better boost to one’s feelings of self-worth than to succeed in capturing that perfect moment.

It does not have to be a professional level photograph – even the very young can feel that boost in self-esteem when they take what is in their minds a fantastic photograph – and sharing that beauty with friends and loved ones can further enhance that feeling of self-esteem.

Some of the most beautiful photographs ever taken involve the natural world around us. One does not have to believe in a higher power – but the sheer magnificence of the world around us as captured through the lens cannot but enhance our spirituality and connection to the natural world – and the people around us.


Photography also gives us a new appreciation for things that might otherwise have escaped our notice.


Framing a photograph at once booths allow for unrivaled focus, but also ensures that the photographer begins to notice the components of each individual scene. The play of light and shadow, the importance of what is happening on the periphery of any shot. All of these open our eyes to the myriad of wonders that make up our world.

Taking a photography course will enhance every aspect of a photographers chosen pastime. It is immensely valuable and also opens up new experiences and new techniques that keep photography evergreen for those with a passion for the image.

5 Things To Know When Buying A Camera Online

happy shopping

Too Many Choices

photographers with their cameras

If you search the internet for cameras, you are likely to be overwhelmed by all the offerings. There are also many traps that you can easily fall into such as buying too much camera for your skill level and the type of photography that you will be doing. Our goal with this article is to give you the information that you must know when purchasing a camera. We hope that with this information that you will buy the best camera for you and that you get many years of enjoyment from it.

My Sensor Is Bigger Than Yours!

If you have been researching cameras, then there’s no doubt that you have been introduced to the sensor size war that is brewing in photography circles. I will say that views on this subject have evolved over the years. What is a sensor? A sensor on a camera is what actually takes in the image. Typically, the large the sensor the more light and information can be encoded within an image. This is a great thing, especially if you shoot in low light or if you want to editing your images.

This good thing has been taken a bit our of proportion, where even Joe and Jane average think that they need a full frame camera to take great images. The truth is that unless you are going to be doing any form of RAW editing or blowing up your printed pictures to a very large size, you do not need a big sensor.

Another thing that is interesting is that micro 4/3 and APS-C cameras shoot great images, professional work has been done on these sensor sizes, there are a ton of great companies making cameras with this sensor in a variety of form factors and they are not that expensive.

So, what is your takeaway when it comes to sensor size– It matters but application is more important than anything. If all you are going to do is take snapshots of your family, then a full frame sensor is going to be overkill. If you want to try something a bit more artistic, look into micro 4/3 and APS-C cameras. You can find them at all price points and sizes that will lend themselves to travel and even for professional shoots.

It Is Your Lens Dummy

camera lenses

While it is so easy to get carried away with sensor size and even the look of a camera, one of the most important things in photography is the quality of the lens that you are using. Some cameras have a fixed lens that can’t be removed so you simply have to buy the right camera but with cameras that have a removable lens, your options are wide. Depending on your goals, a fixed lens zoom with a quality sensor is all that you might need. Some will be happy with a fixed lens, single focal length camera that makes quality pictures. Others might want exchangeable lenses so that they can choose which lenses they use, what quality and the price point.

For a vacation camera, I would say choose either a high quality fixed lens camera or a fixed zoom. Even if your camera can use a variety of lenses, choose a zoom for your vacation lens because packing light and being able to carry around just one lens is ideal. A zoom will allow you to get the perfect length for both portraits and landscape shots. Using a single lens with a fixed focal length is also fine. Most will choose either a 35mm, 50mm or 85mm and or equivalent based on their camera’s sensor size– The lenses represent shooting wide, shooting natural and shooting long.

See also: The Best Travel Photography Tips

Determine how much you can spend on a camera and them use the information above to pick the best camera. A good photographer can do quality work on just about any camera if the light is right, if the subject is right and if they are willing to use the camera to its strengths. Photography is all about you, what you see and what you want to create. As much as you might start with finding the right camera, also learn more about photography, composing shots, using lights and controlling exposure. Such skills will allow you to get the most out of any camera that you should choose.

It is hard to buy a bad camera these days with all the online reviews and information about cameras. You should be able to use this information to find a quality camera that will perfectly fit the role that you will be using the camera in. Be it vacation, family events, snapshots, shooting your friends like mode, nature photography or landscapes. There are many cameras that will get the job done.

The Right Camera Accessories For Stealth Photography

Do Not Disturb The Decisive Moment

candid shot

One of the the greatest photographers who used the stealth style of photography was Cartier Bresson. He came up with an idea called the decisive moment, a moment when something special was happening, that shouldn’t be disturbed but that had to be recorded in photographic form. To do this he chose equipment that didn’t bring much attention to himself and more importantly that didn’t disrupt the moment he was trying to capture. If you want to shoot with this level of stealth, you will need the right equipment.

Choosing A Stealthy Camera

stealth camera

Not all cameras are great for stealthy shooting. Many of the professional and amateur DSLR cameras are not the best choice. They are not the best choice because on each shot a mirror is lifted and snapped back down into place, this causes a very loud sound that brings attention to the photographers and that disrupts the scene that they are shooting. When choosing a camera, you will need something that has a quiet shutter, that doesn’t have loud mirror slap and that is small and easy to handle.

Read more: Stealth Gear: My Favorite Cameras and Photo Accessories For Covert Photography

Snipers Need Silencers & Photographers Need…

In the last section we talked about how most SLR cameras do not make the best stealth shooting cameras, especially up close. Most of the greats use range finders because they do not have a loud mirror that will sound off every time you snap the shutter. They also choose smaller cameras that are easier to hide, that might not look like what ppl see professional photographers shooting, although these cameras are just as expensive. They typically use cameras that hide into the background, that allow them to look like a tourist, that do not bring much attention to the the photographer.

Choosing The Right Lens

It is always our believe that the best place to spend your money as a photographer is on lenses and not cameras. Camera bodies become outdated, they all basically do the same thing for their class, but the lenses that you buy are often the greatest factor on determining your end product. When it comes to shooting with stealth in mind, we can look at what some of the greats used. Some used mid range primes like a 50mm, most use 35mm to get up close and have a wide angle, and some use telephotos so that they can shoot at a large distance from their subjects. All of these make really good stealth shooting lenses and all depends on what type of results you want, how much depth of field, how much isolation or background do you want.

Cheating With Telephoto Lenses

There are many ways to be a stealthy photographer. You could depend on a quiet camera and sneak shots from up close or maybe you could use a telephoto and stay far away from your subject, capturing them in your camera like a sniper strikes down an enemy. This style can create some interesting images and your subject matter will likely never know that you have captured them. There are many telephotos on the market that are great for this purpose.

The Greats Get Close

candid shot of a kid playing bubbles

Some of the best photographers who utilize stealth are not afraid to get in close to capture a moment. They jump in with cat like ninja quickness and take an image before anyone notices. They use quiet cameras and wide angle lenses to make a good image. This type of photography takes bravery but it is a lot of fun. There is a renewed interest in this type of photography and you might be interested in this style.

Putting It All Together

There is a lot of history when it comes to the need of a photographer to be stealthy. It all started with the great street and photo journalistic photographers who didn’t want to disturb what happened but only wanted to record it. Cartier Bresson, the famous street photographer focused on what he called the decisive moment, that perfect moment when life happens and when you need to be ready with your camera unknown to your subject matter. To achieve this goal you will need the right equipment. You will need a camera with a quiet shutter, you will need to decide how much guts do you have: will you cheat and shoot far away from your subject with a telephoto like a sniper or will you get right up close and snap a photos like the greats with a wide angle or some other prime? Each can make great photographs.

The Most Important Photography Filters

lens and camera filter

Upgrading from a compact camera to a mirrorless or a DSLR one is a big step. You can’t realize all its implications right off the bat, so you can expect to learn and improve as you go. In addition, the more you go out there are take photos, the sooner you are going to discover what accessories you need to buy, in order to make the most out of your hobby. Filters are among the things you are going to discover, so you can expect to spend quite a good amount of money on several ones.

Three Must-Have Photography Filters

First of all, you need to know that not all filters are alike. They fulfill different functions, so buying one filter and installing it on your lens isn’t going to be enough. This is why it’s best to spend a little time studying what types of filters are available, what are their roles, and which ones you believe would serve you best.

1. UV Filter

UV filter

UV filter

The first and most important filter is the UV protection one. Fairly inexpensive, it only produces affects when shooting mountain and seaside landscapes. However, you should consider getting an UV filter even if you are mainly into portraits or macro photography. The reason is that this filter provides protection to your lenses. Such filters cost a few dollars, so even if you scratch them, you can easily replace them. On the contrary, if you scratch a lens that costs hundreds or thousands of dollars, you are going to have a hard time buying a new one. This filter is your insurance that your lenses are going to be fine, even if you are an outdoor lover and a hiker.

2. Polarizing Filter

Circular Polarizing Filter

Circular Polarizing Filter

The polarizing filter is also one of the must-have accessories of photography lovers. It consists of two layers that can rotate independently. They are useful for darkening skies, suppressing glare and attenuate reflections. If you shoot the water with such a filter, you are going to be able to capture excellent images of the bottom of the sea and of the living creatures you can’t even see with your naked eye. This is the only filter you can’t replicate using digital photo editing software. This is why you have to buy one.

3. Neutral Density Filter


Nature taken with neutral density filter by Victor Calvis [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

Neutral density filters are also interesting. They darken the landscape, thus enabling you to use very big exposure times even when shooting in full daylight. By using such filters, you can capture stunning effects on moving water. Shooting rivers and waterfalls with a neutral density filter will render the water smooth and silky. This is an effect you can’t obtain in post-processing, so if you want it, you have to purchase the physical filter. These filters are also used to remove humans in motion from photos. If you want to shoot a very popular touristic attraction, you won’t be able to find a moment when there are no people around it. However, by using a neutral density filter, elements in motion won’t appear in the images. It’s true that you have to use a tripod for this kind of photography, but the results are definitely worth carrying a lot of heavy stuff around.

RELATED: 5 essential photography filters (and why you can’t live without them!)

There are many other filters available. If you want, you can easily spend a small fortune on them. However, not all of them are truly essential. When it comes to digital photography, you can apply many filters later on, in the photo processing software, so you don’t have to bother with buying all of them. Before choosing the ones to add to your photographer’s kit, you should take some time and read everything you can about all types of filters and their functions. This is going to give you a better picture of what you should have and what not, so that you don’t invest money into accessories you won’t use a lot. When choosing your filters, it is also highly recommended to go for a known and reputable brand, with a good history and market presence. Cheap glass can easily spoil your photos, so you should aim for the highest possible quality. After all, since you’ve invested so much in your camera and lenses, why would you go cheap when it comes to filters? They are less expensive anyway, so choose the best ones.

Upgrade Your Lens Not Your Camera

camera lens

Do You Need A New Camera?

Photographers always want new equipment and they will make up just about any reason to purchase new gear. The excuses they make to buy new gear sound so logical to themselves but they are only just feeding and making excuses for their gear lust. When gear lust takes over a photographer or a would-be photographer there is little anyone can do to dissuade them. This article is about where you should actually spend your money on instead of a new camera body.


A Better Form of Gear Lust

Will a new camera body really help you take better images? I think that this is one of the most important questions that must be answered. There are some cases where buying a new camera body will improved the image quality that you get but this is only if you are upgrading to a larger sensor size. If you aren’t upgrading to a larger sensor size then you are unlikely receiving any noticeable image quality benefits from buying a new camera. The one area where you will see the greatest improvement in image quality is by buying higher quality lenses.

A Lens Into Reality

Experience photographers spend more money on accumulating quality lenses that they can transfer to camera to camera over a life time of image making because your lens is what really effect the quality of image you receive. To get the most out of the camera that you own or any new camera that you will purchase you need lenses that have a fast F stop, that are made from quality materials and that are free from imperfections. Once you accumulate high quality lenses you will likely never need to buy lenses again and high quality lenses will automatically improve your image quality. If you are going to engage in any form of gear lust direct it to buying quality lenses not wasting money on the latest and greatest camera body that is released.

Greater Expression

Quality lenses allow you greater expression. With fast glass you will have sharper images, you will have greater bokeh when you shoot wide open, you will have much better shallow depth of field performances. You will be able to blow out backgrounds get creamier back or foregrounds and isolate your subject matter to a much higher degree than you can with cheap lenses.

More Bang For Your Buck

You simply get more bang for your buck when you put your money towards high quality lenses. Your lenses will never go out of style, they will always perform well, they won’t be outdated by the next body upgrade. There are still people who are using the manual lenses they bought in 1985 because they are high quality so the only step they’ve needed to enter modernity was a quality camera. Do you know how much a quality set of lenses will save you down the line and how they will ensure that you have high image quality?


As you can see the best bang for your buck and the best place to invest your money is in buying quality lenses for your camera. We know how easy it is to get gear lust over new camera bodies but you should instead focus on the real thing that improves image quality and that is having high quality lenses. What is a high quality lens? One that is made for good material, that has a fast F stop and that is it. Purchase lenses that meet that criteria and you will be very happy.