Business

15 Tips for Creating Successful Packaging Design

Packaging Design | Star Stuff Group

TIP 1: Know Your Audience

This is the number one item on the list. Who is the customer you are targeting? This is the idea that all the other tips will be based on. Do a little homework so you can be able to come up with the customer you are looking to sell to.

TIP 2: Are the Benefits Displayed Prominently?

Most people tend to focus on the features that show how good it tastes or easy it is to use. It is far much better to focus on how the product benefits the customer. This is where the real power of selling lies.

TIP 3: Come up with Multiple Designs

You should not put all your effort into one design. Come up with different and compare them. See what catches your eye, what stands out, and you can get other people who are consumers involved. Don’t assume that if you like it everyone will like it.

TIP 4: Consider the Pricing Point

The price of the product must have an influence on the design. Trying to over design will cause you to spend more on product packaging than necessary.

TIP 5: Consider Your Competition

Take time to see where the package will be displayed and the packages set next to it. Is your competition using a large box with multiple pieces while yours is a small box? Go to the stores that you would like your products to be in and see how it will fit. You will be able to stay in front of your competition.

TIP 6: How Unique is The Product?

There are times when the package is too unusual or unique to be displayed on the stands. Make it easier for them to display the product. You can also use promotional products such as Promotional Umbrellas to increase brand awareness.

TIP 6: Box or Bag – Paper or Plastic

The answer will usually be driven by the price. You should try your best to package it to its best advantage without making it too costly.

TIP 8: Family Appearance

Do you have two or more products? If this is the case, then the branding should be consistent all across because it will help in commanding more attention on the aisle. You will have more space and this will grab visual attention. The more attention you get the more sales you make.

TIP 9: The Shopping Experience

You should think the interaction between the shopper and product. Is the store willing to display it out of the package, are they allowed to touch it?

TIP 10: Think of the Package as a Shelf Billboard

There should be room to show the benefits of the product. If the product is small, consider using the header to get more room for info or photos.

TIP 11: Are You Starting a Brand?

A good package design will consider the future. Multiple products will command more attention and are also more attractive offering to a store.

resin graphics | Star Stuff Group

TIP 12: Make It POP!

You should choose a color that will be easier to notice. Many companies have used a given color and this helped them stand out and create a brand. Once you have established the color, the competitors will have a harder time using it because it looks like your brand. This can take time, but it is important to plan.

TIP 13: Use the Words you need to

The words should be to the point and succinct. You should view the text on the packaging as Google AdWords – ensure it says the most with the least. You can use illustrations and photos to describe the product better and how to use it.

The right picture will be worth a thousand words.

TIP 14: The Quality of the Printing is Key

You should choose a quality printer. Ensure the printer you choose has experience in printing packages. The quality of printing on the product will be seen as a reflection of the quality of the product.

TIP 15: It’s all about Perception

You will have four seconds to catch the attention of the shopper in the aisle, and this is where you need to convey the benefits of the products over your competition. The shopper will make the decision in that short period of time, and he/she will rely on their perception derived from the package.

The above tips will help you design the perfect package. You should consider applying them all. If you don’t know where you can start, consider getting a professional to help you out. You need to wisely invest because you are in business. The package will be the first interaction and you need to ensure it is the best.

How Labels Are Created Before They Gets To The Printer

Digital Printing Company | OnPack

Labels are used to name and brand a product. It is also used to provide detailed information.

Let’s have a look at label uses in more detail:

  • Assets – used for military purposes, asset labels are often engraved, which therefore are permanent and tamper-evident
  • Mailing – mailing labels are very important because it directs where the mailman will deliver the mail to
  • Specialized Labels – specialized labels are those that involve technology such as smart labels which have RFID chips or security labels like asset labels
  • Textiles – garments, specially designed and branded ones have labels sewn onto the back and sides of the piece of clothing. The ones at the back are usually the brand name, and on the sides are often care instructions and percentage of fabric used to make the garment
  • Instructional Advice – printed labels that have instructional advice are important especially if the product needs special care or a specific way of using. This can eliminate the risk of misfortunes and accidents happening, especially those that have health hazards
  • Products – it is very important for every business to brand themselves as well as the goods that they offer. Product labels may include a barcode to identify the items upon checkout.
  • Packaging – label packaging includes the brand logo, product name, and informational details about the product. Packaging labels are usually printed in a custom design to wholly close the product. Most printed packaging types come are resealable foils, boxes, or even print that is affixed to the container. Packaging labels can also be in the form of stickers which will be stuck on to the container of the product.

Printing Company Melbourne | Onpack

Labels are also used to provide detailed information about a product.

  • All about the ingredients, manufacturer, product’s origin, shelf life, and disposal. These kinds of information are important especially when the product is hazardous and has some health risks. It is also required by the government especially in food and beverage products.

Labels can be printed on paper, plastic film, cloth, metal, sticker paper, affixed to a container, or cloth. Brand labels can also be sewn on textile, but it would take a lot of time to sew labels one-by-one. The role of labels on branding and marketing is very important that’s why even before printing the labels, the design is also important to keep your eyes and mind on. When designing labels, whether it is for packaging, advertising, or instructional advice, it is best to observe 3 characteristics:

  • Relevance – the design must be relevant to the product. The words and graphics used must complement the product the label is going to be stuck on
  • Quality – the quality of the design must manifest your brand identity. Aside from the design quality, the quality of the file you give to the printing company must be high-resolution or else the labels will pixelate
  • Consistency – if you offer different variations of the product, your design must be consistent with each one, or else the consumers will get confused about what they are buying

A design process would also be beneficial for your business as labels are an integral part of your branding and marketing.

Before printing, you design your labels to be aesthetically pleasing and easy to read. A design process can help you design your labels to successfully create them to fulfil their goals. A simple label design process includes the stages of:

  1. Research & Idea generation – research about the personalities of your target market and think about ideas on how to successfully incorporate what your market wants with your brand visuals
  2. Draft – create different drafts by hand before utilizing a digital design software
  3. Production – use a design software to successfully translate your drafts to a graphic design
  4. Refinement – improve your design by getting constructive feedback
  5. Printing – send it to the printing company and wait for your design to be produced and actualized

Before your labels get to the printer, it goes through a rigid process of design and improvement first. So the next time you buy yourself anything, look at the product and look for the labels stuck to it. Think about how the designer created them so you can easily read and take in the information and be connected to their product’s branding.

The Advantages of External Bookkeeping

Bookkeeping Melbourne | NumbersPro

Outsourcing your bookkeeping is crucial to the success of your business as well as your personal financial security. At NumbersPro our bookkeepers are experts in Xero, MYOB and Quickbooks bookkeeping software and can help all kinds of business owners and individuals keep track of their cash flow, finances and more!

Bookkeeping Services | NumbersPro

Wondering whether using a professional bookkeeping service is worth it? Below are some of the key advantages of bookkeeping:

#1 Get unbiased financial opinion

In contrast to having an internal bookkeeper who can be emotionally tied to the business, an external bookkeeper can give you unbiased insights for your business’ financial situation.  Our bookkeepers can show you both the financial strengths and weaknesses of your business’ position such as whether you are overspending and where the costs must be cut to ensure your business remains profitable and viable.

#2 Keep your financial data up-to-date

Our bookkeeping services ensure that all your financial records are true and accurate which is essential for any thriving business. No matter how complicated, NumbersPro will give you the information needed to make daily decision-making easier and keep track of your cash flow more conveniently.

#3 External bookkeeping is cost-effective

When running any business, it is important to be in control of overall costs. Hiring an internal bookkeeper can have you spending unnecessarily.  Internal bookkeepers are considered employees and will have to be paid as any typical full-time workers. This seems excessive considering businesses usually only need bookkeeping services for a few hours a week or a couple of days a month.  That’s why using our external bookkeeping service will save you lots!

#4 Manage your finances better

Bookkeeping allows business owners to monitor cash flow – how money is flowing in and out of its business in relation to suppliers and customers. This can provide the necessary information to help improve inventory costs and so on.

#5 Safeguard your business

Our expert-led and accurate bookkeeping service can safeguard against internal theft, giving you better internal control of your business. This is done through our high-tech alert system which will alert a business against any fraudulent activity. For example, an employee is channelling company assets elsewhere.

# Avoid conflict of interest

Entrusting accounting management to one of the owners can be a recipe for disaster. When errors in record keeping are made, even if unintentional, accusations of misconduct can occur which puts the business relationship at risk.

 

Scenarios where an owner finds himself having to make a choice between his personal interests and what’s best for the company may also arise. This can lead to conflicts of interests which may also jeopardise the business’ success.  That is why using an external and independent bookkeeping services is pivotal for avoiding such pitfalls and for ensuring that all accounting statements are true, unbiased and accurate.

 

WHY CHOOSE US?

NumbersPro has been providing Melbourne with the most professional and expert-driven services to help you keep up to date with your financial records. You can put your trust in our highly qualified team of Bookkeeping Melbourne experts!

We take the time to listen to your specific needs and get to know your personal situation before we devise an appropriate life strategy for you. No matter your age or financial situation, we can help you secure your future! So, why not leave all your financial management hassles to us!

CONTACT US TODAY

Get your weekends back and call us today!  We are super fast and responsive. So please call, email or message us through our easy online contact form. You are also welcome to visit us.  We have several offices located in Melbourne, Sydney and Darwin.


Office no: +61 3 9510 2120

Mobile no: +61 4 2327 4777

Email: [email protected]

 

FAQs

What is bookkeeping?

Bookkeeping involves the process of recording, analysing, retrieving and interpreting your financial transactions of the company, business, non-profit organisation, individual and so on. Bookkeeping is the largest part of the accounting process and it is usually managed by a bookkeeper who produces financial records that gives you accurate information about your financial activities.

Why do I need bookkeeping?

Bookkeeping is especially important if you own a business and want to abide by state laws. Specifically, Australian law states that a business’ bookkeeping must be accurate and up to date to ensure you are paying all your taxes and levies on time. If you fail to do so, you can face serious legal repercussions. It can also mean that you have lost control of the state of your business performance.

Bookkeeping is also important for personal financial security and decision-making in the present and future.To ensure you understand and are abiding by your legislative requirements, get in touch with one of our qualified bookkeepers at NumbersPro today.

Why should I outsource bookkeeping?

Trying to keep your financial transactions recorded accurately and constantly updated can be demanding especially if you have a growing business. It can also be a difficult and onerous process to try and understand and abide by complicated tax laws. Therefore in order to avoid failing to satisfy your legal financial obligations, it is best to hire one of our qualified bookkeepers at NumbersPro.

Can my accountant do my bookkeeping for me?

Indeed some accountants can do your bookkeeping but it is best to have it done by a certified bookkeeper from NumbersPro. Not only do we better understand the process but we are faster, more reliable and more affordable than standard accountants.

What financial services can you provide?

At NumbersPro we are fast and affordable and we offer a comprehensive range of services including accounting and tax, payroll, financial planning, loans and bookkeeping for all kinds of business owners, executives and individuals. You can focus on maintaining your business, whilst our specialists will manage your finances professionally and to your full convenience.

Food Package Design and Complying with Food Processing Methods

Food Packaging | Star Stuff Group

Successful food products greatly depend on their compliance with Commonwealth and state Food Standards legislation.  Not only does the food itself have to satisfy health and safety requirements, but both the design of the packaging and the method used to process the food is also vital.

There are several different types of food processing methods that can satisfy consumer law and Food Standards legislation.  However, each processing method presents its limits, challenges, opportunities and costs that can affect a range of aspects of your packaging. Both quality and shelf life are just two of them. Before deciding on which processing method to go with for your food products, it is important to understand what these different methods involve and the implications will they have on your packaging.

Packaging Design | Star Stuff Group

Below is an overview of some of the most common food processing methods that you might like to consider:

Retort sterilisation

Also known as retorting, retort sterilization is a thermal food processing method whereby the food is firstly prepared, either raw or cooked, and then vacuum-sealed into what is called a retort pouch. The thermal sterilisation part follows where the sealed retort pouch is then heated for several minutes under extremely high temperatures inside a retort machine. This targets microorganisms to either kill them or reduce their spores to acceptable levels.

Retorting sterilisation consequently allows for a longer shelf life, ensuring the food preserves its natural flavour and freshness for months or years.  The food product is made to last in a room temperature environment without the need of refrigeration.

Retorting can also be applied for pasteurization. With pasteurization, the food requires refrigeration and has a shorter shelf life.

However, one of the main packaging implications of retorting is that the packaging material has to be able to withstand the high temperatures of the thermal processing used for sterilisation. It must also resist mild pressure.  Furthermore, the nutrients and quality of the food can be significantly impacted and at different rates depending on the type of food.

Nevertheless, since the food packaging is done before processing, the risks of re-contamination are reduced greatly. Subsequently, the retorting processing method can be used on solids, semi-solids, liquid particulates and liquids. The suitable packaging material includes glass containers, plastic pouches, metallized pouches and metal or plastic cans and trays.

Aseptic processing and packaging

This process is similar to retorting as it can be applied for pasteurization or sterilisation. However, aseptic processing entails brief exposure of ultra-high heat on the food products why are then instantly cooled to an ambient temperature. This tends to generate better quality products as heating and cooling of the product can be done faster.

The food is then placed in appropriate containers or packaging. The packaging is formed and sterilised on-site and sealed within the same sterile environment. Rectangular cartons are most suitable in aseptic packaging because compared to bottles and other rigid containers, they save storage space in warehouses and in shipping.

Microwave-assisted thermal sterilisation (MATS)

Microwave-assisted thermal sterilisation process is a new approach inspired by retort sterilisation. It involves briefly placing packaged food in pressurised hot water which is heated by microwaves.

These microwaves also zap the food internally allowing it to become sterile quickly. The food is then instantly cooled to prevent heat damage. With water being used as a heating medium, there is better penetration and a more uniform heating outcome is achieved.  

MATS is generally thought to be a more effective method of preserving flavour, nutrients, texture and colour than retorting. MATS can also cut the processing time required for conventional sterilisation from.  However, packaging for MATS requires that packaging material is transparent.

High-barrier plastic pouches and trays that are microwavable are the best-suited packaging materials for this processing method. Solids, semi-solids, particulates in liquids and liquid food can all be processed.

Ultra-high-pressure processing (UHP/HPP)

Ultra-high-pressure processing involves placing packaged foods in high-pressure vessels or containers which are filled with water. The containers are pressurised to reach almost double the pressure at the deepest point in the ocean.

After around 5 minutes the pressure is reduced and the packages are taken out from the high-pressure containers. The pressure allows the foods that contain moisture to shrink up to 20 percent. The packaging materials used have to be flexible to accommodate the effect.

High-intensity light pulse processing (HILP)

This processing method involves non-thermal technology that targets microorganism on the surface of foods and packaging materials with pulses of UV light. Using this method requires transparent packaging material in order to allow the UV light to penetrate.

Choosing the right packaging process is fundamental to the success of your food product. At the Star Stuff Group, we can provide you with the perfect packaging solution for your food and a variety of other products too. Not only can we help you enhance your brand promotion in store, but we can help increase your product’s growth and success!

Contact us today to find out more or request one of our services. You may call, email or fill out our easy online contact form and your message will be directly sent to one of our friendly and professional staff members who will respond as soon as they can. Or you are welcome to visit us in store today. If your planning a exhibition we can also provide you a Promotion Stand with all sorts of advertising and promotional material


Ph: +61 (07) 3488 8100
Fax: +61 (07) 3821 4874
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Financial Director: [email protected]

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Loganholme
QLD 4129, Australia